I think any business owner, brand, or marketer would love to have a great publicist in their corner. The problem? It’s costly and many businesses just do not have the budget. So, what do you do when you can’t afford PR? You do it yourself, right? Well,...
When I made the switch from TV to PR, I learned a lot about the blogging world. One thing: Some bloggers don’t like to be called bloggers. They prefer “businesswomen.” (Yes, I insulted a blogger by calling her a blogger once.) I also learned money could be made...
Thinking of hiring a public relations agency or publicist? Any business or brand wants exposure. If people aren’t aware of you, how are they going to find you and become a client or customer?! They won’t, but still, there are two things that hold people back from...
By now many of you know, I am what I call a “professional freelancer.” Believe it or not, it’s been a goal of mine for a while now, but I wasn’t brave enough to pull the trigger until last month (when my boss just got too crazy...
